Coats
$130
Know what you own. Buy what you don't.
This season, from the catalogue18 pieces
Parkas & Puffers
$90
Jackets & Blousons
$50
01
Your closet is a dataset nobody indexed
Sixty-odd garments, their pairings, their weight, their formality range — nobody holds that in working memory at seven in the morning. So you rotate the same eight outfits and buy more clothes to solve a problem that was never about supply. It is a retrieval problem. Looks builds the index, and the index is the product.
02
Photograph it once. The reading is automatic.
Shoot a piece on the hanger or flat on the bed. Computer vision cuts the garment from its background and reads it properly: category and cut, colourway, cloth and drape, brand, and the fibre composition off the care label. A hundred garments become a hundred rows — sortable, filterable, and finally answerable when you ask what you own.
03
Taste isn't a quiz. It's a record.
You don't tell Looks you are minimal with an edge. It reads what you own and what you actually put on: the collar you keep returning to, the three greys in three different weights, the shoes that never leave the box. Your signature comes back to you as something you recognise on sight but had never once put into words.
04
It recommends against your wardrobe, not against the internet
Every other feed starts from nothing and pushes what moved well last week. This one starts from what is hanging up. It can see that outerwear is your thinnest category, that you have no answer for weather between eight and fifteen degrees, and that two navy coats are already accounted for. It will not sell you a third.
05
Borrow from wardrobes worth borrowing from
Open a curator's wardrobe and read it the way you read your own: every piece named, every cloth listed, nothing hidden behind a mood board. Follow the eyes you trust. Like and skip your way through their pieces and the feed shifts toward their cut, their palette, their proportions — still measured, every time, against what you already own.
Twenty-nine categories, from parkas to knit polos. Drag it.
01
Reads the care label
Composition, not vibes. 70% wool, 30% nylon files as a mid-weight you can wear from October, and the wardrobe knows it before you do.
02
A coverage map, thinnest first
Every category ranked by what you actually have. You see the holes in your wardrobe before a shop gets the chance to guess at them.
03
Own-awareness
It counts what is already yours. Two navy coats means no third navy coat, however good the discount and however well it photographs.
04
Real merchants, real stock
Every recommendation resolves to a garment someone will genuinely ship. Nothing sold out, nothing hypothetical, nothing that exists only in a render.
05
Like, skip, repeat
Two gestures, no forms to fill in. The model moves on each one, and the feed gets shorter and better rather than longer and louder.
06
A ceiling you set
Budget is a boundary you control, not a suggestion. Set your number and the feed ranks within it instead of tempting you past it.
The argument
The industry has the arrow backwards. It spends everything it has on the next thing you might buy and nothing at all on the forty pieces already hanging in your room. A wardrobe is not the top of a sales funnel — it is a body of evidence about a person: what they reach for, what they never wear, what they keep replacing. Read it properly and most shopping questions answer themselves. Often the answer is: you already have this. Looks is built to say so.
Never a third navy coat.
Photograph ten pieces. See what your wardrobe already says about you.
Begin — mirror your wardrobe